Prime Resi

Prime Resi is the UK's leading luxury property journal, combining editorial coverage of markets, business and design with a professional directory, property classifieds and job listings.

I led the full redesign, reshaping a site that had outgrown its original WordPress build into a platform that brings journal-style editorial and a directory-based web application together. The key challenge was designing a tiered membership system with four levels of access, from basic news through to full corporate features, while keeping the experience clean and intuitive for senior property professionals.

Premium subscribers get personalised dashboards to track saved articles, companies and listings, and the directory connects naturally to the editorial content, so users move between market analysis and finding the people and properties behind it.